Dragonfly has been dubbed the world’s first luxury hyperscooter, “a beautiful game-changing street machine forged from an unrelenting focus to develop the next generation of high performance e-scooters.”

According to manufacturer D-Fly, this is a personal vehicle that brings together the best engineering, technology, safety and luxury details normally reserved for the most exclusive automotive brands.

Typespec worked with D-Fly’s agency Clarity to finesse and extend their initial type concepts into fully formed fonts in 2 weights, Light & Bold, plus a Display version with angled cutaways and different terminals.

The new suite of D-FLY fonts are not only used on the company’s website and marketing collateral but also within the scooter’s onboard 4K high definition digital display screen.

Client: D-Fly Group Limited
Agency: Clarity