The brief was to extend the client’s rustic typeface, featured on packaging for a new range of flavoured mayonnaise, to include a full suite of West European diacritics plus accented glyphs for Central European, Baltic and Turkish languages.

The updated custom font contains the requisite characters to communicate in over 30 principal languages, widening the product’s territorial reach and removing the need for a separate packaging font in developing markets.

Client: Unilever
Brand: Hellmann’s