Client: Blesma
Agency: Scratch

Custom font and logo development for Blesma, the British Limbless Ex-Service Men’s Association.

The charity rebranded in 2015 and the brief was to modernise without losing the previous colour scheme or military connections.

Typespec initially refined the Blesma wordmark letterforms provided by Scratch Publishing before producing two final logos with different spacing for both large and small scale use.

A complete typeface in upper and lower case was designed employing the same stencil characteristics as the logo; the individual stencil elements are representative of human limbs or joints in the body.

Blesma logotype


Blesma bespoke font