TipTree Glyph extensions and modifications to custom fonts for TipTree, the Royal Family’s favoured brand of conserves and marmalades. Three sans serif fonts were produced in three different widths: Regular, Condensed and Expanded. Client: Wilkin & Sons Ltd Agency: Stonewriters
Hellmann’s Twist The brief was to extend the client’s rustic typeface, featured on packaging for a new range of flavoured mayonnaise, to include a full suite of West European diacritics plus accented glyphs for Central European, Baltic and Turkish languages. The updated custom font contains the requisite characters to communicate in over 30 principal languages, [...]
Freshly Prepared As part of their 2012 branding revamp two custom fonts were created specifically for fresh food product labels and packaging at Morrisons’ in store bakeries, delicatessens, fishmongers and butchers. Renowned calligrapher & lettering artist Rachel Yallop was commissioned by CPB and her distinctively rustic brushwork was digitised from flat artwork into fully functioning [...]
Morrisons Savers Typespec produced a bespoke typeface for use on over 17,000 products in the M Savers range, Morrisons’ entry level ‘value’ brand. The M Savers letterforms were designed by senior CPB creative Craig Barnes. Typespec crafted matching punctuation and extended the character set to include full West European accents, ordinals and currency symbols before [...]
