Arla Foods

Chinese type consultancy work for international dairy food company Arla.

The brief was to research and recommend the best Chinese font options to accompany one of Arla’s brand typefaces, Houschka Rounded by the G-Type foundry.

Typespec produced a shortlist in both Simplified & Traditional Chinese that shared Houschka’s monolinear and rounded characteristics, fonts that would dovetail seamlessly with their Latin counterparts.

Arla brand Chinese type research
Arla brand CJK type research

Client: Arla Foods
Agency: Wieden + Kennedy